Inside Richard Branson Alpine Retreat In Verbier

Inside Richard Branson’s Ultra-Private Alpine Retreat in Verbier - Journal By Yatco Home > Inside Richard Branson’s Ultra-Private Alpine Retreat in Verbier Inside Richard Branson’s Ultra-Private Alpine Retreat in Verbier Written by JQ Louise The Lodge in Verbier delivers a superyacht-style winter escape with private dining, seamless service, and a cosy chalet setting high in the Alps. Jan 25, 2026 I realized halfway through my stay at The Lodge: This isn't a hotel experience. It's a yacht charter, only not on the sea, but in the mountains. Perched atop Verbier, Sir Richard Branson's Swiss mountain retreat functions on the exact same principles as a superyacht: complete privacy, effortless service and a sense of total relaxation. Verbier is just the place for this level of experience. After growing from a small rural farming community into one of the top ski destinations in Europe, attracting wealthy people, who also have a sense of adventure, particularly those who value access and adrenaline over being seen, it has retained a certain rebellious spirit. Let’s take a look inside Richard Branson’s ultra-private alpine lodge in Verbier. A Chalet Designed to Feel Like a Private Yacht Virgin Limited Edition owns The Lodge, the only Swiss property in Branson's tightly curated collection of his top tier hotel collection. With nine tastefully designed bedrooms and suites that will accommodate up to 18 guests, The Lodge feels like a private vessel. Whether it is a family, a tight group of friends, or a corporate retreat, The Lodge's operations fit comfortably into each guest's experience, because it never feels too big or too formal—it just feels extremely well managed. Light pours in through floor-to-ceiling windows throughout the main living areas, bringing the Alps into the room. In the daytime, light reflects off the snow-capped peaks outside the windows; at night, the entire lodge turns into a warm, cozy haven, with a crackling fireplace, plush sofas, heavy blankets and a relaxed atmosphere that allows you to unwind. Like a yacht's salon, the design of The Lodge's main living area is intended to create a common space for all guests to relax, mingle or perhaps play a game of cards with a nice glass of wine in hand. A Chalet Designed to Feel Like a Private Yacht Virgin Limited Edition owns The Lodge, the only Swiss property in Branson's tightly curated collection of his top tier hotel collection. With nine tastefully designed bedrooms and suites that will accommodate up to 18 guests, The Lodge feels like a private vessel. Whether it is a family, a tight group of friends, or a corporate retreat, The Lodge's operations fit comfortably into each guest's experience, because it never feels too big or too formal—it just feels extremely well managed. Light pours in through floor-to-ceiling windows throughout the main living areas, bringing the Alps into the room. In the daytime, light reflects off the snow-capped peaks outside the windows; at night, the entire lodge turns into a warm, cozy haven, with a crackling fireplace, plush sofas, heavy blankets and a relaxed atmosphere that allows you to unwind. Like a yacht's salon, the design of The Lodge's main living area is intended to create a common space for all guests to relax, mingle or perhaps play a game of cards with a nice glass of wine in hand. 5-Star Alpine Service It is primarily the staff at The Lodge that creates the experience of a mountain-bound yacht charter. Just as a yacht crew runs smoothly behind-the-scenes, while always anticipating your needs, The Lodge's staff operate just the same. Breakfast arrives in the morning, customized to each guest's specifications. Ski passes, equipment rentals, and private lessons are set up without need for conversation. By the time you arrive back at the lodge after your ski day, drinks are waiting, the fire is lit and a tasty lemon cake is waiting for you. Dinners are a highlight of every evening—menus created specifically for your party by your private chef, paired with wine feel effortless. Just like while on a yacht charter, The Lodge creates personalized experiences based upon how you wish to travel, not a pre-determined itinerary. From Slopes to Spa, All Under One Roof Following a day’s ski in the world-renowned Four Valleys, which is one of the largest and most diverse ski regions in the Alps, The Lodge becomes a refuge. I rotated between the indoor swimming pool and the outdoor hot tub beneath falling snow. Additionally, a cold plunge was installed last year at the request of Sir Richard Branson, which serves as the final piece of the recovery circuit. And if your legs are still protesting, the in-house massage therapist provides treatments equivalent to the finest spas around the globe. Exclusive Use or "Hotel" Booking Similar to a yacht, The Lodge offers guests two options for booking. If you choose Exclusive Use, the entire lodge is reserved for your group—you'll have complete privacy, maximum flexibility and a completely dedicated team working exclusively for your party. This is the ultimate way to experience winter skiing in the Alps: no schedules, no compromises, just mountains, service and space. If you're interested in experiencing The Lodge's hospitality and services, but do not require a private charter of the entire property, you may reserve individual rooms during a “Hotel Week”. You will receive the full all-inclusive experience—meals, amenities, public areas, and the exceptional service that Virgin Limited Edition is known for. Hotel Week Dates for Winter 2026 include January 13–18, January 25–February 1 and March 8–14. A Superyacht Experience Without the Ocean For UHNW travelers, The Lodge represents a form of luxury that is centered around discretion and customization. If your ideal winter getaway includes Michelin-starred meals, skiing with legendary conditions, and service that feels personal rather than performative, The Lodge is not just somewhere to stay. It is the yacht charter of the mountains and one of Switzerland's most quietly impressive residences. Learn more here: https://www.virginlimitededition.com Explore Topics Explore Topics Featured Posts Andrew Cardwell | Cybersecurity for the Modern Superyacht Operational insight. Earned credibility. Security built for the real world. Andrew Cardwell | Cybersecurity for the Modern Superyacht Operational insight. Earned credibility. Security built for the real world. JQ Louise | Writer, Editor "We find out what's actually worth it — from the people who know best." The editorial principle behind a platform built on access and credibility. JQ Louise | Writer, Editor "We find out what's actually worth it — from the people who know best." The editorial principle behind a platform built on access and credibility. Georges Bourgoignie | Senior Sales Broker at Fraser Yachts, Fort Lauderdale With decades of experience listing and selling yachts, Georges has built his reputation around a client first approach. The result has been lasting client loyalty, reflecting a philosophy he has held since 1989 and one recognised by Fraser Yachts. Georges Bourgoignie | Senior Sales Broker at Fraser Yachts, Fort Lauderdale With decades of experience listing and selling yachts, Georges has built his reputation around a client first approach. The result has been lasting client loyalty, reflecting a philosophy he has held since 1989 and one recognised by Fraser Yachts. Michael T. Moore | Maritime Lawyer Michael T. Moore advises yacht owners, operators, and institutions on maritime law, complex litigation, and regulatory matters across the global superyacht industry. Michael T. Moore | Maritime Lawyer Michael T. Moore advises yacht owners, operators, and institutions on maritime law, complex litigation, and regulatory matters across the global superyacht industry. Quentin Bourgeois | Yacht Broker at Fraser Yachts Monaco Understanding what makes a yacht work operationally is the foundation for knowing what makes it valuable commercially Quentin Bourgeois | Yacht Broker at Fraser Yachts Monaco Understanding what makes a yacht work operationally is the foundation for knowing what makes it valuable commercially Andrew Cardwell | Cybersecurity for the Modern Superyacht Operational insight. Earned credibility. Security built for the real world. JQ Louise | Writer, Editor "We find out what's actually worth it — from the people who know best." The editorial principle behind a platform built on access and credibility. Georges Bourgoignie | Senior Sales Broker at Fraser Yachts, Fort Lauderdale With decades of experience listing and selling yachts, Georges has built his reputation around a client first approach. The result has been lasting client loyalty, reflecting a philosophy he has held since 1989 and one recognised by Fraser Yachts. Michael T. Moore | Maritime Lawyer Michael T. Moore advises yacht owners, operators, and institutions on maritime law, complex litigation, and regulatory matters across the global superyacht industry. Featured Posts Captain Liam Devlin opens up about who inspired them in the industry As part of our survey of Captains we asked who in the industry has inspired them. We tracked down some of the Captains at MYS to dig a little deeper! Here is Captain Liam Devlin’s account of a moment from a Captain Captain Liam Devlin opens up about who inspired them in the industry As part of our survey of Captains we asked who in the industry has inspired them. We tracked down some of the Captains at MYS to dig a little deeper! Here is Captain Liam Devlin’s account of a moment from a Captain The IYC Captain's Forum discusses the Leading edge of Yacht Builds A candid look at what today’s captains see coming next in yacht design and innovation. The IYC Captain's Forum discusses the Leading edge of Yacht Builds A candid look at what today’s captains see coming next in yacht design and innovation. Who’s My Biggest Inspiration in the Yachting World? - Alistair Best Alistair Best reflects on the figure who shaped his career in yachting, and why that influence now drives him to imagine his own next chapter. Who’s My Biggest Inspiration in the Yachting World? - Alistair Best Alistair Best reflects on the figure who shaped his career in yachting, and why that influence now drives him to imagine his own next chapter. The Revolving Door of Junior Crew Why do most junior crew leave within 18 months? A new Quay Crew survey of 100 captains reveals the true cost of turnover. They arrive fresh-faced and eager, but most junior crew don’t last long. The Revolving Door of Junior Crew Why do most junior crew leave within 18 months? A new Quay Crew survey of 100 captains reveals the true cost of turnover. They arrive fresh-faced and eager, but most junior crew don’t last long. From Helm to Haven: The Amalfi Stay Captains Swear By Anantara Convento di Amalfi offers captains a serene retreat above the Tyrrhenian Sea, blending heritage, luxury, and wellness for the perfect reset. From Helm to Haven: The Amalfi Stay Captains Swear By Anantara Convento di Amalfi offers captains a serene retreat above the Tyrrhenian Sea, blending heritage, luxury, and wellness for the perfect reset. Why Captains Should Unwind at Nay Palad Hideaway in the Philippines Nay Palad Hideaway in Siargao is a barefoot-luxury retreat where captains can truly unwind, with all-inclusive service and serene island beauty. Why Captains Should Unwind at Nay Palad Hideaway in the Philippines Nay Palad Hideaway in Siargao is a barefoot-luxury retreat where captains can truly unwind, with all-inclusive service and serene island beauty. Captain Liam Devlin opens up about who inspired them in the industry As part of our survey of Captains we asked who in the industry has inspired them. We tracked down some of the Captains at MYS to dig a little deeper! Here is Captain Liam Devlin’s account of a moment from a Captain The IYC Captain's Forum discusses the Leading edge of Yacht Builds A candid look at what today’s captains see coming next in yacht design and innovation. Who’s My Biggest Inspiration in the Yachting World? - Alistair Best Alistair Best reflects on the figure who shaped his career in yachting, and why that influence now drives him to imagine his own next chapter. The Revolving Door of Junior Crew Why do most junior crew leave within 18 months? A new Quay Crew survey of 100 captains reveals the true cost of turnover. They arrive fresh-faced and eager, but most junior crew don’t last long.